From the perspective of visual communication, determining the best display angle of Outdoor Advertising KT Board requires comprehensive consideration of multiple factors, which plays a vital role in maximizing the advertising effect.
1. Direction of pedestrian and vehicle flow
The first thing to consider is the main route of action of the audience, that is, the direction of pedestrian and vehicle flow. For Outdoor Advertising KT Board located next to the street, its display angle should form a certain angle with the direction of pedestrian walking or vehicle driving. If it is a commercial street with a large pedestrian flow, the advertising KT board is best at a 30-60 degree angle to the pedestrian walking route, so that pedestrians have enough time and perspective to pay attention to the advertising content while walking. For advertising KT boards on the side of the road, it is more appropriate to be at an angle of 15-45 degrees to the direction of vehicle driving. This angle can give drivers a better visual experience during driving, and at the same time, it will not distract attention because the angle is too large and the advertising content cannot be seen clearly in an instant.
2. Interference from the surrounding environment
Other objects in the surrounding environment may interfere with the visibility of the advertising KT board. For example, if there are trees, telephone poles or other buildings around the advertising KT board, the display angle needs to be adjusted to avoid obstruction. At this time, it is necessary to conduct field surveys to find an angle that can avoid obstacles and clearly display the advertising content. If it is impossible to completely avoid obstruction, the advertising KT board can be tilted so that important advertising elements (such as brand logos and core slogans) are located at a higher position, thereby reducing the possibility of being blocked.
3. Layout and hierarchy of advertising content
The layout and hierarchy of advertising content will also affect the choice of display angle. If the content on the advertising KT board is layered up and down, and the important information is at the top, the display angle can be slightly tilted upward to allow the audience's line of sight to naturally browse from the top. On the contrary, if the important content is at the bottom, the display angle can be slightly tilted downward. For advertisements with primary and secondary elements, ensure that the main elements are within the optimal viewing angle. By adjusting the display angle, the audience can first focus on the key information and then guide them to browse the entire advertising screen.
4. Sunlight and reflection
The direction and intensity of sunlight will have a significant impact on the visibility of the advertising KT board. To avoid reflection, the advertising KT board should avoid being parallel to the direction of direct sunlight. During periods of strong sunlight, adjusting the KT board to a certain angle with the direction of sunlight can reduce the interference of reflection on the advertising screen and make the content clearly visible. For example, in the northern hemisphere, adjusting the KT board slightly to the west in the morning and slightly to the east in the afternoon can effectively reduce reflection problems and improve visual communication effects.
