How to ensure the readability and visual appeal of outdoor KT board advertising at different viewing distances and angles, and what are its design principles and parameters?
Publish Time: 2024-07-12
In outdoor environments, KT board advertising needs to effectively convey information and attract audiences at different viewing distances and angles.
In terms of design principles, the first is simplicity. Due to the diversity of viewing distances and angles, the advertising content should avoid being too complicated, highlight the core information, and enable the audience to understand quickly. Secondly, the principle of contrast is also crucial. Through strong contrast of elements such as color, size, and shape, such as dark background with bright text or pattern, the visual impact can be enhanced, making the advertisement still eye-catching at a distance and different angles. In addition, the use of visually attractive images or graphic elements, such as unique shapes, dynamic patterns, etc., can quickly capture the audience's attention.
From a parameter perspective, text size and spacing are key factors. For long-distance viewing, the text height should be large enough. Generally speaking, at the main viewing distance, the text height should be at least 1/200 of the viewing angle to ensure clear readability. At the same time, appropriately increase the text spacing and line spacing to avoid crowding and improve reading comfort. When choosing colors, outdoor light conditions should be considered, and high-contrast color combinations such as black and white, red and green should be selected.
The resolution and clarity of the image also affect readability and visual appeal. According to the expected viewing distance of the advertisement, choose the appropriate image resolution to ensure that the image will not appear blurry or distorted when enlarged or viewed from a distance. In addition, the proportion and size of graphic elements should be used reasonably to keep them balanced and coordinated at different angles, giving the audience a good visual experience.
In short, by following the design principles of simplicity and contrast, and reasonably setting parameters such as text size, spacing, color, and image resolution, the Outdoor Advertising KT Board can have good readability and visual appeal at various viewing distances and angles, so as to better play the role of advertising communication and achieve the promotional goals.
